Many aspects of our lives have been impacted by the internet. In our classes, we discuss and debate the effects of technology on the publishing, press, television and radio industries. Good and bad, these consequences have fundamentally changed the way we read, inform and entertain ourselves.
We love to share our favorite quotes and books, devoutly debate a particular piece of news with family or friends, and positively brag about the latest John Mayer album (yep, that's me!). But recently, we have also started to share our favorite recipes and pictures of edible art masterpieces!
Yes the food industry has incredibly benefitted from platforms such as Instagram and Pinterest. But I think there is a fundamental difference between both platforms, as they relate to food.
Instagram nurtures a "bragathon" spirit, where instagrammers snap a picture of their accomplishments and share it with their followers. Cheers and positive reinforcements are highly prized. Food bloggers can also include links with their pictures. Instagram is in fact an additional source of traffic for these blogs.
Pinterest, on the other hand, is the recipes and photographies aggregator - a communal bookmark of items online and offline. "Pinners" love to be challenged and love to learn. In fact, I would love to see some numbers that reflect how Pinterest has affected people's behaviors. One aspect in particular: how many people have taken on cooking or baking?
We love to share our favorite quotes and books, devoutly debate a particular piece of news with family or friends, and positively brag about the latest John Mayer album (yep, that's me!). But recently, we have also started to share our favorite recipes and pictures of edible art masterpieces!
Yes the food industry has incredibly benefitted from platforms such as Instagram and Pinterest. But I think there is a fundamental difference between both platforms, as they relate to food.
Instagram nurtures a "bragathon" spirit, where instagrammers snap a picture of their accomplishments and share it with their followers. Cheers and positive reinforcements are highly prized. Food bloggers can also include links with their pictures. Instagram is in fact an additional source of traffic for these blogs.
Pinterest, on the other hand, is the recipes and photographies aggregator - a communal bookmark of items online and offline. "Pinners" love to be challenged and love to learn. In fact, I would love to see some numbers that reflect how Pinterest has affected people's behaviors. One aspect in particular: how many people have taken on cooking or baking?
